The Alzheimer’s Association and Pfizer are collaborating to help raise awareness of Alzheimer’s disease. Entitled “It’s Time to Face Alzheimer’s," the effort encourages people to share photos and stories related to their personal experience with the disease in an effort to show the real and varied “faces” of Alzheimer’s. The initiative will culminate with a featured float, called “The Boomer Express,” in the 122nd Tournament of Roses® Parade on New Year’s Day.
This website will showcase the submitted photos and stories through an interactive Faces of Alzheimer’s mosaic.
The float that will follow the 5.5 mile route at the Rose Parade, themed Building Dreams, Friendships & Memories, on New Year’s Day in Pasadena, Calif. The float is a 55-foot long train that will ring its bell every 70 seconds to represent how frequently someone in America develops Alzheimer’s disease.