Guest post by David
Roddenberry.
David Roddenberry is co-founder of HealthyWage, (www.HealthyWage.com),
the only company that pays Americans cash to lose weight
while offering social
and expert-based support, tools and resources, and
goal-setting and tracking
technologies to address our nation’s obesity epidemic
and improve America’s collective health.
Health
club memberships in the U.S. have leveled out over the last 20-years while the
obesity epidemic has ballooned. Many health clubs are adopting unconventional
programs to bolster their older membership base and better motivate the senior marketplace
to get fit, trim and healthy.
“Amid the
growing rate of obesity in the U.S. and the aging population of boomers, health
clubs are continually challenged to drive new memberships and inspire current
members to visit their facilities for workouts with some regularity to get, and
keep, them on a healthy track,” notes Kelli Calabrese, international fitness,
nutrition and lifestyle specialist twice named “Personal Trainer of the Year.”
“I applaud the health club community for integrating new, exciting and
innovative ways to attract and engage members to keep their fitness lifestyle
fresh, fun and frequent…and even profitable!”
Here are
a few cool new programs now underway:
1. Whole-Life
Training. Health club facilities are now looking
beyond just the exercise component of fostering a healthy lifestyle. In
addition to personal training staff, today’s progressive health clubs are
boasting on-site nutritionists and other allied healthcare professionals
like physical therapists and even psychologists. These value added services holistically address all areas of
a member’s life that impact their overall well-being, health and happiness.
Engaging and assisting members in this comprehensive way maximizes member
results, retention and referrals.
2. Kicking Members Out. For outdoor
fitness, that is. Some health
clubs are utilizing their external real estate to promote fitness activities al
fresco. Club owners are realizing that many people get bored with the indoor
offerings—even depressed or deterred—so they are offering running and cycling
clubs, parking lot boot camps and spin classes, and more.
3. Weight Loss Wagering. Diet contests and weight loss betting
programs, like that offered by HealthyWage.com, are exploding in popularity as
both individuals and employee groups from coast to coast “diet for
dollars.” More than 4,500 health
clubs nationwide now serve as “weigh in locations” for HealthyWage.com contest participants,
with many opting to also purchase a club membership as they shed pounds with
their eye on the $10,000 team prize. This financial weight loss incentive
approach is so effective Fortune 500 companies nationwide have integrated such
programs into their corporate wellness initiatives to benefit both employee
groups and their own bottom line.
4. Clubs Go Retro. Nostalgia
evokes emotion and emotion drives action. With this in mind throwback 80's fitness
classes, in which participants dress in period-inspired spandex and leg warmers
and do aerobics to music by Michael Jackson, George Michael, and the like, are
bringing the neon headband sporting, leotard-wearing enthusiasts to health
clubs in droves. Originating
in hipster 'hoods like LA and NYC, this 80’s fitness craze is sweeping the
nation, proving to be a fun, creative and, like, totally awesome way to attract
new members – and keep current members coming back for more.
5. Patriotism Personified. While
military discounts are nothing new in the business landscape, full-scale,
week-long national programs offering completely free benefits to any and all
active, reserve and retired military members, and their families, throughout
the U.S. is wonderfully above and beyond the norm. This is exactly what one
large national change is doing, for five consecutive years having provided
complimentary week-long club access to America’s extensive number of active,
inactive and retired military personnel—and dependents—in observance of
Veterans Day. This same
sentiment-oriented national health club chain also celebrates “Active Aging
Week” by offering free week-long workouts for older adults age 50 or above.
It’s time for fresh approaches,
innovative thinking and even risk taking to trim the waistline of America’s
seniors. Novel health club programs can tactically and effectively address
obesity in new and compelling ways on the front line.
(Editor's Note: We do not in any way endorse Healthy Wage but do believe that incentive plans for losing weight can be effective.)